The Massachusetts: It's All Here marketing campaign was launched as a public-private partnership between the Commonwealth's Department of Business Development, MassEcon, MassDevelopment, the Massachusetts International Trade Council, and regional Economic Development Councils like the 495/MetroWest Partnership.  The campaign is committed to promoting Massachusetts as a globally competitive, innovative, dynamic and diverse state in an effort to retain existing employers and attract new employers and jobs.

The goals of the It's All Here campaign include: 

• Maximizing job growth and regional economic prosperity in Massachusetts;
• Strengthening Massachusetts businesses;
• Increasing capital investment in the Commonwealth;
• Supporting all regions and communities in Massachusetts;
• Recruiting and retaining young talent in the Commonwealth;
• Retaining our highly valued workforce;
• Support technology and innovation;
• Supporting small business and entrepreneurship; and
• Supporting a diversity of innovative industries.

It's All Here is a constantly growing network of those committed to establishing Massachusetts as the destination of choice for every business, young mind and new idea contemplating a home in the Bay State.